Trade Show University

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Goal Setting for Trade Shows Course!

75% to 90% of exhibitors have not set goals or have insufficient goals

How about your Company?

Don't go into your NEXT TRADE SHOW or EVENT without Goals! not just Goals, but the RIGHT GOALS! 

The Goal Setting for Trade Shows course will give you everything you need to get more leads, sales and profits from your very next show, and then for every show after it!

Here's what the Course covers…

This incredibly comprehensive 5-video Course is 100% laser-focused on trade shows! It will give you everything you need to set the Right Goals for your next Trade Show, and is broken into 3 parts:

PART 1 - 
​Set the RIGHT METRICS

This is the foundational piece which most companies skip right over. You can increase the effectiveness of each goal, unlock new opportunities, and convert more sales.

PART 2 - 
​Set your BASELINE

You will learn how to set a solid Baseline, which is critical to setting more accurate goals - and Hitting them! Without a solid Baseline, your Goals are just guesses.

PART 3 - 
​Setting the RIGHT GOALS

In this part, you will have no doubt you have the Right Goals by implementing the SMART Goals Method. Even if you have used that method in the past, we guarantee you have never done it quite like this!

After Part 3, we give you several additional areas to explore which can literally add jet fuel to your trade show fire!

Enroll Now

Our Founder and Trainer

Jim Cermak is a Trade Show Coach, Trainer, and founder of Trade Show University - a podcast and learning platform. Jim is extremely passionate about helping businesses - especially small businesses - unlock the full potential of Trade Shows, Conferences and Events. 

Over his 30+ year career in Marketing and Events, Jim has helped 100’s of companies improve their results by maximizing their investment and impact on the show floor through his exclusive Road Map for Trade Show Success.

Helping clients understand that trade shows are far more than just fancy displays and fun giveaways is the key. Jim believes that designing customer journeys, setting goals and crafting engagement questions is how long-lasting qualified opportunities and full sales pipelines happen!

Testimonials

Jim does a fantastic job breaking down the steps and what you need to know in order to be successful when attending and/or exhibiting at trade shows or conferences. He knows his content and as a thought leader, it comes across effectively. I'd recommend this course for those looking to double down on their trade show goals and those who are looking to level up their trade show game.

 Evan Babins

Designation: Scotiabank

Jim’s course is insightful and thorough. If you follow his steps exactly, you will never question the value of your trade show efforts again.

Angela Nicholson: KNA Designs Woodworking

His common sense approach on goal setting for trade shows is amazing and comes from years of experience in the trenches. If you and your employees find yourselves exhibiting throughout the year, do yourself a favor and invest in this course for the entire team - you'll be glad you did!

Heather Taylor: Owner, Glitter Girl Media

Frequently asked questions

Here are the top questions about the  Goal Setting course for Trade Shows!

Why should I get the Goal Setting for Trade Shows course?

Trade shows are a huge investment - booth fees, displays, giveaways, travel, etc. - plus all the time required to plan and prepare. This course will be your secret weapon to maximizing the return on your investment by getting more leads, more sales and more profits.

How is this course different than other Goal Setting courses?

This course is 100% focused on setting and reaching Trade Show Goals. As an Exhibitor, you have very specific needs and generic goal setting will leave you disappointed. This course will not only help you set the right goals, but give you the tools for actually reaching those goals while identifying new opportunities most exhibitors miss!

Is the Goal Setting for Trade Shows course good for Small Businesses?

Absolutely! As a small business, you have more invested and more on the line than bigger businesses do, so ensuring you are best prepared with the right goals will maximize the return on your investment.

Is there special pricing for Small Businesses?

Yes! We at Trade Show University know your budgets are small and we want to help you with the same goal setting strategies and tips that we use with our big customers! Your price is 70% off the full price.

My business is getting ready to exhibit at our very first Trade Show. Will this course work for us?

Yes! This course is especially critical for the first time exhibitor. While setting goals for your show may seem simple, this course will help you do it right so you don't leave any mo ney on the table. Plus the course will guide you in identifying hidden opportunities first-time exhibitors do not know about!

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Trade Show University is the go-to resource for exhibitors - especially first-timers and small businesses looking to maximize results and ROI. With hundreds of expert-led episodes, exclusive coaching, and hands-on training, we provide everything you need to make your next trade show a success!

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